| UKClimbing.com Targeted advertising for Climbing & Mountaineering | "The best place to climb on the web" March 11 2010 |
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Why UKClimbing.com?
UKClimbing.com is the most popular and most read climbing media in Europe. It has been online since 1995, has a rich and diverse climbing content that is constantly updated, it is home to the most popular climbing forums in the world and has a proven brand loyalty amongst the UK climbing community. Over 16 million (65%) households in Great Britain have internet access (Office of National Statistics) with 86% having fast broadband connection. Over 30 million people in the UK access the internet on a regular basis and if they are interested in climbing, they come to UKClimbing.com.
Some UKClimbing.com Site Statistics
Advertising at UKClimbing.comWhether you are an independent climbing shop, a gear manufacturer or distributor, a climbing wall or a mountain guide, there is no place better to make climbers aware of your product or service than at UKClimbing.com. You can see all our current advertisers here.
Interactive AdvertisingInternet advertising is different than print advertising, and far more effective. It creates dynamic AWARENESS of your products and services via banners, newsletter adverts, gear reviews, forum discussions and premier posts that expose your message and product/service to the largest number of readers of any climbing media in the UK. You can EDUCATE climbers about your company and its products and services, INTERACT* with your customers, and importantly show climbers where to BUY your products and services. (* Click to search for your products and services on our forums in the last 6 months) When you advertise at UKClimbing.com you also have access to our Gear Database where you can upload images and text about your services and products. These are then easily read and searched by our readers, and then no doubt discussed down the forums, where, if you like you can participate (see this reply - click here - by Simon Marsh of DMM using his Commercial Profile in the Gear forums to interact positively to questions asked about DMM products).
Internet Advertising
There are many ways to advertise at UKClimbing.com that create AWARENESS of your products and services, EDUCATE your customers, and allow you to INTERACT with your customers and importantly, the bottom line, provide an opportunity for your customers to BUY your products and services. This is a novel way of marketing but it is very effective and our advertisers have found that they recoup their advertising cost at UKClimbing fast.
Advantages
Print Advertising
Whilst print advertising is an important part of the marketing mix, it does have its drawbacks:
How does UKClimbing.com compare with other outdoor media?
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