Targeted advertising for Climbing & Mountaineering
|"The best place to climb on the web"|
May 24 2013
At UKClimbing.com and UKHillwalking.com we belive the best way to make the most out of your advertising is by using a basket of different advertising methods across our site. This is why we have designed a series of packages to suit different advertising requirements. Each one of these packages can be further tailored to your own needs. You can also buy separate items if that suits your campaign better.
A package at UKClimbing.com and UKHillwalking.com ensures that you get exactly the right coverage for your campaign, to reach the most people possible, at the best price we can offer. The advertisers who have acheived the best results at UKClimbing.com and UKHillwalking.com have all taken out extensive and diverse packages with us, and they keep coming back year after year to renew their contracts.
A package takes about an hour a week to manage and everything is quantifiable and in your control using your Advertising Administration Page.
We have outlined three packages below but these are just guidelines; we are happy to tailor a package to suit your needs.
Above are three levels of example advertising packages. These are just guidelines for the different components that can be included in each package with a rough discount price. If you would like a short and punchy campaign, then we can create something that fits the bill; if you just want a quick annoucement and have only a small budget, then we can offer some effective options for you; if you want to raise awarness of your own online activities then we can help you get traffic and suggest the best way to go about it.
We are also happy to offer specific individual packages for clients who wish to create their own advertising packages, or just use a single advertising option.
Graphic Adverts - Banner, Button and Tower
Graphic adverts appear across the whole site and are sold on a number of impressions per month. Our standard charge is 0.1pence per impression. The cost is the same for standard, animated and flash banners and you can have as many graphic adverts running as you like. You control, manage and monitor click-throughs on your own Advertising Administration Page. You can mix your advertising up using banners and small buttons. We also offer large adverts in the shape of Short Tower and Full Tower options which are counted as 1.5 and 2 impressions respectively compared to the rate of 1 impression for the other banners.
The UKClimbing/UKHillwallking Newsletter has three advertising positions and is sent out to 56,000 climbers, walkers and mountaineers each week. It is opened by between 25,000 to 30,000 of the people who receive it.
Premier Classifieds are enhanced listings in the UKC Classifieds pages. They feature above normal listings and all across the site, and include a photo and comprehensive information about your business. Many Premier Classifieds have been viewed over 10,000 times and can achieve astounding click-through rates of up to 35%.
Commercial Profiles enable you to include your Company Name and website in your User Profile name when posting on the UKClimbing.com and UKHillwalking.com Forums.
Outdoor Industry/Product News
OI/Product News is usually part of a larger package but can be bought as a one-off for people who wanted to promote single product or event for example. Views can get up to 5,000 in a few days on OI/Product News.
We have resident adverts available on a variety of the most important and popular pages at UKClimbing.com and UKHillwalking.com. These prime positions are extremely popular and need booking in advance. They appear on the middle-top right on the UKC Home Page, the UKH Home Page, the UKC News Page and News Items, and the UKH News Page and News Items. The positions are sold to a maximum of four advertisers at any one time and are rotated across these six locations. So, whilst the adverts are not static, you do get a minimum of 25% exposure on six of the most popular locations on the web sites.