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- Advertising Packages
Rate Card
Prices are per CPM (per 1000 page views or impressions), per month. All prices are + VAT.
| Budget Calculator |
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| Banner and Button Rates (prices per 1000 page views) | |||||||
| Advert Size | Pixel Size | Under 50K | Under 100K | Under 500K | Under 1M | 1M + over | |
|---|---|---|---|---|---|---|---|
| Banner | 468 x 60 728 x 90 |
£3.90 | £3.25 | £2.60 | £1.95 | £1.30 | |
| Button | 120 x 120 | £2.93 | £2.44 | £1.95 | £1.46 | £0.98 | |
| Short Tower | 120 x 240 | £3.90 | £3.25 | £2.60 | £1.95 | £1.30 | |
| Full Tower | 120 x 600 | £9.75 | £8.13 | £6.50 | £4.88 | £3.25 | |
Advertising Sundries
| Media Type | One-off Cost |
|---|---|
| New Banner Designed by UKC | £100 |
| Animated Banner Design by UKC | £150 |
| Incremental Amendments to Banners | £40 |
| Standard Catalogue Request Form | £100 |
| Standard Competition | £300 |
| Banner in Newsletter (1 week) | £250 |
| Main Ad Block in Newsletter (1 week) | £250 |
| Secondary Ad Block in Newsletter (1 week) | £150 |
| Commercial Profile (1 year) | £200 |
Advert Sizes
This is the information you need to produce your banners and buttons. If you have problems uploading your adverts, or have any other questions please contact us.
Static Banners and Buttons:
- Format: JPEG of GIF
- Maximum file size: 35Kb, hosted on our server
Animated Banners and Buttons:
- Format: GIF
- Maximum file size: 75Kb, hosted on our server
- Three loops of animation and five frames maximum.
Rich Media Banners and Buttons:
- Format: Flash, Java or custom HTML.
- Maximum file size: 75Kb, hosted on your own server
- Please provide an alternative static image (eg, GIF) for browsers that don't have Flash or Java
- Flash files will need to be set as clickable, with your website page URL
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Internet Jargon
click-thru - when a user clicks on a advert to 'click-through' to visit your web site.
registered users - users of a web site who have some sort of account with that site, with details such as their email address, climbing interests and so on contained in a database.
distinct visitors - the estimated number of different people who have visited a web site. We use the number of unique IP addresses (very technical!) to estimate the number of visitors, which is the most widely used estimate in use currently.
page views - also known as 'hits' or 'impressions' or 'IMPs', this is the total number of times all pages are seen by visitors. For example, if a single page is looked at 10 times, that is 10 page views. If 5 different pages are looked at 10 times each, then that is 50 page views.
CPM - is the cost of a standard unit of 1000 page views or impressions. Internet advertising is typically bought in units of CPM, and this is how we quote our prices.