Targeted advertising for Climbing & Mountaineering
|"The best place to climb on the web"|
October 23 2014
At UKClimbing.com and UKHillwalking.com we belive the best way to make the most out of your advertising is by using a basket of different advertising methods across our site. This is why we have designed a series of packages to suit different advertising requirements. Each one of these packages can be further tailored to your own needs. You can also buy separate items if that suits your campaiagn better.
A package at UKClimbing.com and UKHillwalking.com ensures that you get exactly the right coverage for your campaign, to reach the most people possible, at the best price we can offer. The advertisers who have acheived the best results at UKClimbing.com and UKHillwalking.com have all taken out extensive and diverse packages with us, and they keep coming back year after year to renew their contracts.
A package takes about an hour a week to manage and everything is quantifiable and in your control using your Advertising Administration Page.
We have outlined three packages below but these are just guidelines; we are happy to tailor a package to suit your needs.
Above are three levels of example advertising packages. These are just guidelines for the different components that can be included in each package with a rough discount price. If you would like a short and punchy campaign, then we can create something that fits the bill; if you just want a quick annoucement and have only a small budget, then we can offer some effective options for you; if you want to raise awarness of your own online activities then we can help you get traffic and suggest the best way to go about it.
We are also happy to offer single advertising options for one-off campaigns or for short term advertisers..
Graphic Adverts - Banner, Button and Tower
Graphic adverts appear across the whole site and are sold on a number of impressions per month. Our standard charge is 0.1pence per impression. The cost is the same for standard, animated and flash banners and you can have as many graphic adverts running as you like. You control, manage and monitor click-throughs on your own Advertising Administration Page. You can mix your advertising up using banners and small buttons. We also offer large adverts in the shape of Short Tower and Full Tower options which are counted as 1.5 and 2 impressions respectively.
The UKClimbing/UKHillwallking Newsletter has three advertising positions and is sent out to 52,000 climbers, walkers and mountaineers each week.
Premier Classifieds are enhanced listings in the UKC Classifieds pages. They feature above normal listings and all across the site, and include a photo and comprehensive information about your business. Many Premier Classifieds have been viewed over 10,000 times and can achieve astounding click-through rates of up to 35%.
Commercial Profiles enable you to include your Company Name and website in your User Profile name when posting on the UKClimbing.com and UKHillwalking.com Forums.
We can run competitions on the site with multiple questions or single questions. We can field answers, harvest email address for your newsletters from these competitions and supply results in a .csv or .xls file
. On average we get a 30% entry rate for all people who view competitions which can result in over 1000 entries.
Product News/Press Release
Product News and Press Releases are usually part of a larger package but can be bought as a one-off for people who wanted to promote single product or event for example. Views can get up to 5,000 in a few days on OI/Product News.
We have fixed resident adverts available on a variety of the most important and popular pages at UKClimbing.com and UKHillwalking.com. For more information on this, please contact us.