Advertisers Newsletter:

Advertising Ideas

Here are some ideas of how you can use the advertising services on UKC for specific purposes. To make the most of your budget consider using 2 or 3 advertising methods in combination.

  Banners Buttons Newsletter Premier Post Commercial Profile Catalogue Request Competition Gear database Events Diary
Event/Lecture Y Y Y Y Y n Y n Y
Catalogue Distribution Y Y Y n Y Y Y n n
New Product Launch Y Y Y n Y Y Y Y n
Build a Customer dB Y Y Y n Y Y Y Y n
Advertise a Special Deal Y Y Y n Y Y Y n n
Brand Building Y Y Y n Y Y Y Y n
Recruitment Y Y Y Y Y n n n n

Event or Lecture Tour

Budget £185
  1. Register your lecture/event in the UKC Events Diary. [example] FREE
  2. Set up a Premier Post on the UKC forums 3 weeks before the event. [example] £20/week
  3. Set up a small graphic advertising package with UKC for 50K banners/month. Design 2 banners, point one at the front page of the lecture website and point the other at ticket information page. Ideally be in a position to accept online ticket purchase. £125

New Product Catalogue

Budget £260

If you have a brand new product catalogue, which was really expensive to produce, you will be keen to get to as many end users as possible, as quickly as possible. UKC can do this more effectively than anyone else.

  1. Set-up a UKC Catalogue Request Form. The requests are sent directly to you so that you can mail out the catalogue, and hang onto the address. [example] £100
  2. Set up a small graphic advertising package with UKC for 100K banners/month. Have at least one banner with something like 'Spring Catalogue available now' on it, and point it at the Catalogue Request Form. £200

New Product Range

Budget £650

If you are launching a new product range and need to make as many people as possible (end users and retailers) aware of the benefits and technical features of these products.

  1. Register the product/gear with our New Product Database. FREE
  2. If someone has already written a review of your product send it to UKC and we will publish it under our Gear Review section, and link it to a post in our Gear Forum. [example] FREE
  3. Set-up a UKC Commercial Profile and be ready to answer technical questions and offer advice on your new product. Upload product images to your Commercial Profile Photo Gallery. £200
  4. Set up a small graphic advertising package with UKC for 100K banners/month. Design 2 banners and point one to the gear review and the other to your own website. £200
  5. Sponsor the UKC weekly newsletter (sent out to 42,000 registered users). Link your ad box to either the gear review page of your own website. [example] £250

Clearance Product to shift

Budget £450

If you have just bought a load of clearance product at a great price you will have had to committ a lot of cash to secure the deal and probably can't afford to wait 6 weeks or so for the next magazine to carry your advert. A short and sharp campaign on UKC could be all you need.

  1. Set up a small graphic advertising package with UKC for 100K banners/month. Design 3 or 4 banners which point directly to the product on your website. £200
  2. Sponsor the UKC weekly newsletter (sent out to 42,000 regsitered users) in the first week you have the clearance stock. [example] £250

Build a Customer Database

Budget: £360
  1. Organise a competition that will run on UKC. Build up a mailing list from all the entry forms. [example] £300 approx.
  2. Set-up a UKC Catalogue Request Form. The requests are sent directly to you so that you can mail out the catalogue, and hang onto the address. [example] £100

Staff Recruitment

Budget: £270
  1. Set up a Premier Post on the UKC forums 3 weeks. [example] £90/week