Advertising Ideas
Here are some ideas of how you can use the advertising services on UKC for specific purposes. Our advertising packages contain a mixture of all our different forms of advertising which you can tailor to your own needs.
New Product to Promote
If you are launching a new product range and need to make as many people as possible (end users and retailers) aware of the benefits and technical features of these products.
- Register the product/gear with our New Product Database.
- If someone has already written a review of your product send it to UKC and we will publish it under our Gear Review section, and link it to a post in our Gear Forum. [example]
- Set-up a UKC Commercial Profile and be ready to answer technical questions and offer advice on your new product. Upload product images to your Commercial Profile Photo Gallery.
- Set up a graphic advertising package with UKC for 200K banners/month. Design 2 banners and point one to the gear review and the other to your own website.
- Sponsor the UKC weekly newsletter (sent out to 47,000 registered users). Link your ad box to either the gear review page of your own website. [example]
Event or Lecture Tour
- Register your lecture/event in the UKC Events Diary. [example]
- Set up a Premier Post on the UKC forums 3 weeks before the event. [example]
- Set up a small graphic advertising package with UKC for 50K banners/month. Design 2 banners, point one at the front page of the lecture website and point the other at ticket information page. Ideally be in a position to accept online ticket purchase.
Clearance Product to shift
If you have just bought a load of clearance product at a great price you will have had to committ a lot of cash to secure the deal and probably can't afford to wait 6 weeks or so for the next magazine to carry your advert. A short and sharp campaign on UKC could be all you need.
- Set up a graphic advertising package with UKC for 200K banners/month. Design 3 or 4 banners which point directly to the product on your website.
- Set up DEAL OF THE MONTH in our Gear News which will automatically link to a post in our forums. [example]
- Sponsor the UKC weekly newsletter (sent out to 47,000 regsitered users) in the first week you have the clearance stock. [example]
Establish an Online Shop
- Become a UKClimbing.com 'Retailer' and set up a graphic advertising package with UKC for 200K banners/month. Design 3 or 4 banners which point directly to your website.
- Link your online products direct to our Gear News using our simple administration system. [example]
- Sponsor the UKC weekly newsletter (sent out to 47,000 regsitered users) to increase awareness of your shop. [example]
Climbing Competition to Promote
- Register your competition in the UKC Events Diary. [example]
- Set up a Premier Post on the UKC forums 3 weeks before the event. [example]
- Top Tip - Take out a UKC Climbing Wall package early in the season and use the Premier Posts to promote your events and fill your staff vacancies.
Accommodation to Promote
- Register your accommodation with our Classified Database.
- Make this into a Premier Classified so that your accommodation appears across the site whenever people are searching for information in your area. [example]
Other Ideas
- Brand Awareness - Once you are an established advertiser, you can run a competition. [example]
- Staff Recruitment - Use Premier Posts to fill your vacancies. All Recruitment Premier Posts are also linked to UKC Editorial News Items. [example]
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