Advertisers Newsletter:

Advertising Ideas

Here are some ideas of how you can use the advertising services on UKC for specific purposes. Our advertising packages contain a mixture of all our different forms of advertising which you can tailor to your own needs.

  Banners Newsletter Premier Posts Commercial Profile Premier Classified Premier Event Listing Competition Gear/OI News
Gear Manufacturer YY Y Y Y n n Y YY
Online Retailer YY Y Y Y YY n Y YY
Shop Retailer YY Y Y Y YY n Y Y
Events YY YY YY Y n YY Y Y
Accommodation/Holidays Y n YY Y YY n n n
Courses/Instructors Y n YY YY Y Y n Y
Climbing Walls Y n Y YY YY Y n Y
Recruitment Y n YY n n n n n

New Product to Promote

If you are launching a new product range and need to make as many people as possible (end users and retailers) aware of the benefits and technical features of these products.

  1. Register the product/gear with our New Product Database.
  2. If someone has already written a review of your product send it to UKC and we will publish it under our Gear Review section, and link it to a post in our Gear Forum. [example]
  3. Set-up a UKC Commercial Profile and be ready to answer technical questions and offer advice on your new product. Upload product images to your Commercial Profile Photo Gallery.
  4. Set up a graphic advertising package with UKC for 200K banners/month. Design 2 banners and point one to the gear review and the other to your own website.
  5. Sponsor the UKC weekly newsletter (sent out to 47,000 registered users). Link your ad box to either the gear review page of your own website. [example]

Event or Lecture Tour

  1. Register your lecture/event in the UKC Events Diary. [example]
  2. Set up a Premier Post on the UKC forums 3 weeks before the event. [example]
  3. Set up a small graphic advertising package with UKC for 50K banners/month. Design 2 banners, point one at the front page of the lecture website and point the other at ticket information page. Ideally be in a position to accept online ticket purchase.

Clearance Product to shift

If you have just bought a load of clearance product at a great price you will have had to committ a lot of cash to secure the deal and probably can't afford to wait 6 weeks or so for the next magazine to carry your advert. A short and sharp campaign on UKC could be all you need.

  1. Set up a graphic advertising package with UKC for 200K banners/month. Design 3 or 4 banners which point directly to the product on your website.
  2. Set up DEAL OF THE MONTH in our Gear News which will automatically link to a post in our forums. [example]
  3. Sponsor the UKC weekly newsletter (sent out to 47,000 regsitered users) in the first week you have the clearance stock. [example]

Establish an Online Shop

  1. Become a UKClimbing.com 'Retailer' and set up a graphic advertising package with UKC for 200K banners/month. Design 3 or 4 banners which point directly to your website.
  2. Link your online products direct to our Gear News using our simple administration system. [example]
  3. Sponsor the UKC weekly newsletter (sent out to 47,000 regsitered users) to increase awareness of your shop. [example]

Climbing Competition to Promote

  1. Register your competition in the UKC Events Diary. [example]
  2. Set up a Premier Post on the UKC forums 3 weeks before the event. [example]
  3. Top Tip - Take out a UKC Climbing Wall package early in the season and use the Premier Posts to promote your events and fill your staff vacancies.

Accommodation to Promote

  1. Register your accommodation with our Classified Database.
  2. Make this into a Premier Classified so that your accommodation appears across the site whenever people are searching for information in your area. [example]

Other Ideas

  1. Brand Awareness - Once you are an established advertiser, you can run a competition. [example]
  2. Staff Recruitment - Use Premier Posts to fill your vacancies. All Recruitment Premier Posts are also linked to UKC Editorial News Items. [example]