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Site Demographics

The UKC audience is mature, employed, web savvy and regularly spends money on equipment, courses and holidays. The data on this page was taken from a readership survey conducted on UKC during June 2005. The survey was extremely successful with 1,000 out of 16,000 registered users (at the time) responded anonymously, which is three times the industry standard, minimum sample size for a survey of this kind. A full UKC Survey Report is available by contacting us

  1. 71% of UKC climbers are between the ages 21 and 40. Only 9% are younger than 21.
  2. 27% live in Central Southern and South East England. The second most popular area is the North West at 14%.
  3. 94% live in the UK.

Gender Age

Visitor gender chart		 Visitor age chart
  1. 74% of UKC climbers are in full time employment and 50% of them earn more than 20K a year.
  2. 53% own their own home.

Employment Income
Visitor employment chart Visitor income chart
  1. 97% of UKC's climbers have purchased climbing equipment in the last year.
  2. The second most participated in activity, is walking followed by camping and photography.
  3. 74% of UKC climbers own a digital camera and 48% have uploaded a photo to their UKC gallery.
  4. Clothing is the most purchased item in the last 12 months followed by hardware and rock shoes.

When did you last purchase climbing equipment? Where did you buy it?
Purchased period chart
Purchased from chart
  1. 57% of UKC climbers visit the site once a day and 84% visit at least once a week.
  2. 98% visit the forums and 83% have posted on the forums.

How often do you visit UKC? Which parts of UKC do you visit?
Visitor frequency chart Visited areas chart